Page: About Us
Code: ABOU Route: /about Access: Public Priority: P1 Status: In Scope
Purpose
Tell Peerloop's story, mission, and the team behind the platform. Build trust with potential users by explaining the 2 Sigma Problem and how peer learning solves it.
Connections
Incoming (users arrive from)
| Source | Trigger | Notes |
| HOME | Footer 'About Us' link | Primary entry from homepage |
| Any page | Header 'About' nav link | Global navigation |
Outgoing (users navigate to)
| Target | Trigger | Notes |
| SGUP | "Join Us" CTA | Conversion action |
| CBRO | "Explore Courses" link | Discovery path |
| CARE | "Join Our Team" link | Recruitment path |
| CONT | "Get in Touch" link | Contact path |
Data Requirements
| Entity | Fields Used | Purpose |
| team_members | name, role, bio, avatar, linkedin_url | Team section display |
| platform_stats | students_count, teachers_count, courses_count, completion_rate | Social proof stats |
Sections
Hero
- • Headline: "Making Expert Tutoring Accessible to Everyone"
- • Subheadline: How we're solving the 2 Sigma Problem
- • Background image or illustration
The Problem
- • Explanation of the 2 Sigma Problem (Benjamin Bloom's 1984 study)
- • 1-on-1 tutoring improves outcomes by 2 standard deviations
- • But individual tutoring is expensive and doesn't scale
- • Visual: Graph showing performance gap
Our Solution
- • The Learn-Teach-Earn flywheel model
- • How students become teachers
- • Why peer learning works (recency, relatability, scale)
- • Visual: Flywheel diagram
Impact Stats
- • 75%+ completion rate (vs 15-20% MOOC average)
- • Number of students taught
- • Number of certified Student-Teachers
- • Total earnings distributed to teachers
Our Values
- • Accessibility: Quality education shouldn't depend on wealth
- • Empowerment: Learners become teachers
- • Community: Learning is social
- • Excellence: High standards, high completion
The Team
- • Founder/CEO profile with photo
- • Key team members grid
- • Brief bios and LinkedIn links
- • "We're hiring" link to careers
Join Us CTA
- • "Start learning today" → SGUP
- • "Explore courses" → CBRO
- • "Join our team" → CARE
User Stories Fulfilled
- • US-G003: Understand the platform's mission and values
- • US-G005: Learn about the team behind the platform
States & Variations
| State | Description |
| Default | Standard about page for visitors |
Mobile Considerations
- • Team grid becomes single column
- • Stats display in 2x2 grid
- • Values stack vertically
Error Handling
| Error | Display |
| Team data fails to load | Show placeholder content or hide section |
| Stats fail to load | Hide stats section or show static fallback |
Analytics Events
| Event | Trigger | Data |
page_view | Page load | source, referrer |
cta_click | Any CTA clicked | cta_name, destination |
team_member_click | LinkedIn profile clicked | member_name |
API Calls
| Endpoint | When | Purpose |
GET /api/stats/platform | Page load | Fetch current platform statistics |
GET /api/team | Page load | Fetch team member profiles |
Notes
- • SEO: Important for brand searches and credibility
- • Should include structured data for organization schema
- • Team photos should be professional and consistent